Building Better Data

When I started at iPerceptions five years ago (an eternity in “internet time”), many of the conversations with both prospects and clients revolved around education. Few people knew what Voice of Customer (VoC) was, and fewer still were using it.

Clients were ecstatic to review the data that we presented, as it gave them a novel and deeper understanding of their online traffic.

Change is the only constant when dealing with the internet, and the VoC space is no exception. After a few short years, the questions our clients were asking us had changed. “Tell me about my customers” evolved into the much more interesting, yet more complicated to answer: “Nice charts; so what?” Continue reading


My presentation at #GACP

I’m pretty stoked at the opportunity I was given – to fly out to Mountain View, CA (Silicon Valley) and present 4Q Suite in front of the Google Product Team, a group of 500 Google Analytics power users and partners and compete against 9 other app developers in the #GACP – Google Analytics Partner Summit 2011.

While the the crowd was a bit noisy at the beginning of the presentation, they quieted down about a minute into my speech and seemed quite attentive the rest of the way through. Clearly the judges liked it, as they picked 4Q Suite as the winning app and I won a Samsung Galaxy Tab 10.1 for my troubles.

As I mentioned in my earlier blog post, I would post the video of my presentation once I got it uploaded…. at 300MB, the hotel’s WiFi just wouldn’t do! So, here it is… tell me what you think.

In Mountain View with Google

4Q SuiteI have had the pleasure of attending the GACP (Google Analytics Certified Partners Summit) conference yesterday and today, an invitation-only event aimed at Google Analytics Partners (and power-users) where our company’s product, 4Q Suite, was selected to be one of only 1o App developers to set up a booth/table and present their products.

Last night was the “Google Analytics Partner Summit Competition”, where each company had the opportunity to give a 5 minute product demo/speech,  followed by 2 minutes of questions from a panel of judges (GA Product Leadership). I went 5th of 10, so there was no hope of getting it done first and then relaxing. Nope… the nerves really kicked in when the first guy started speaking. No stress in presenting to 500 people, plus assorted Google employees, directors and staff, right?

All seems to have gone well, however, as the judges decided that our product, 4Q Suite, was the winner of the competition and would not only get bragging rights for the next year, but would be the featured app on the Google Analytics App Gallery for a not-too-short time in the future.

Pierre (the guy who came down with me) recorded the whole thing, so I’ll be uploading it to the 4Q YouTube channel and embedding it here later on.

Oh yeah…. I also won a Samsung Galaxy Tab…. pretty cool!