Building Better Data

When I started at iPerceptions five years ago (an eternity in “internet time”), many of the conversations with both prospects and clients revolved around education. Few people knew what Voice of Customer (VoC) was, and fewer still were using it.

Clients were ecstatic to review the data that we presented, as it gave them a novel and deeper understanding of their online traffic.

Change is the only constant when dealing with the internet, and the VoC space is no exception. After a few short years, the questions our clients were asking us had changed. “Tell me about my customers” evolved into the much more interesting, yet more complicated to answer: “Nice charts; so what?” Continue reading

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Big Apple Bound

Just 36 hours until I board a too-early flight and jet off for the big apple. I’ll be the first to admit that I’m not particularly well-travelled, and having never visited New York, I’m quite looking forward to the experience.

GAUGE 2011The reason for my visit is twofold – GAUGE, and eMetrics. GUAGE is a Google Analytics conference, featuring keynotes, Q&A sessions with members of the Google team, training sessions and access to an all-day Helpdesk. It runs from around 9am on Monday through to 5pm on Tuesday, giving me just enough time to set up for eMetrics. I’ll not have the chance to attend much of the conference, as I’ll be the only iPerceptions rep there and I’ll need to be staffing the 4Q Suite booth. Hopefully the recent win at GACP will bring lots of people over to speak with me.

For eMetrics I will be joined by 4 other members of the iPerceptions team; Claude, Duff, Lane and Brian. Brian and I will be manning the iPerceptions booth and discussing everything related to 4Q, webVal, WASP (if asked), and anything related to our two special and secret announcements.

Oh yeah, we’ll have announcements. Don’t tell anyone.

Hopefully I’ll be tweeting during the conference (provided there is wifi), so be sure to check twitter (@ChristopherPam and @4Q_ChrisPam) for updates about the shows and to see what our big announcements are.